Cash Flow Challenge is an interactive
business simulation in which decisions are judged in terms
of their style and effectiveness.
Players take the role
of Financial Director for their own company. The goal:
to raise £1 million for the organisation in a month.
Each player is given a series of options to
choose from in response to the various obstacles that
crop up along the way.
Like any real Financial Director,
players have a team of people around them, offering
advice, opinions and criticisms.
The game gives students first-hand experience of the influences that act on
financial decision makers and demonstrates the common budgetary interplay
between different business sectors.
Once the month is up, a detailed summary analyses their performance, scoring
them according to their decision path and finance raised.
